L'Emoji Beauty Box | Meet The Maker

uOpen is proud to be part of the L'Emoji Box launch campaign as it looks to disrupt the UK beauty box market in 2021

We're delighted to welcome L'Emoji Box founder Nicole Dash Jones to tell us more about the brand and what you can expect to receive each month.

This is part of uOpen's 'Meet The Maker' interview series - your opportunity to get to know the real people and personalities behind the subscription boxes you love and the ones you will soon come to!

What sparked your decision to start up your box and how did you get started?
I noticed there were no other beauty boxes on the market providing a significantly discounted collection of high value/trending, full-size ‘instant beauty’ products for Gen Z and Gen Y in an affordable and convenient way. Our multi-platform online presence ensures our product - ‘instant result’, eco-friendly, cruelty-free and sustainably packaged beauty - reach our target audience, that is, generations that shop virtually, are driven by instant gratification, and have a social conscience. Complimenting the L’EMOJI box, is a non-subscription range of L’EMOJI own-brand ‘Instant Press on Nails'.

Where did your box name come from?
L'EMOJI means The Emotion, the feeling. L’EMOJI believes beauty should be experimental, fun, dress-up, dress-down, easy, and personal whilst primarily both audience and feedback driven to compliment brands. We are always listening to what YOU have to say. L’EMOJI has taken advantage in responding to market drivers prevalent in ‘Our Generation’ with the need to look for playful beauty experiences that counter anxiety about the future whilst providing packaging that is inherently sustainable because L’EMOJI care about the planet. For us, beauty is a feeling.

Are you a creator or curator?
Both creator & curator. We curate the majority of beauty items in each box from our favourite suppliers plus we've also started creating our own range of products.

What was your most popular box?
Our first box 'Swipe Up' is set to launch 1st of May 2021!

How many people are involved with producing your subscription box?
We are a small team of 5 who are huge advocates for the company.

Which subscription boxes do you subscribe to?
I love BoxyCharm, but it's difficult to get in the U.K.

Name a celebrity subscriber you’d love to have as a customer?
Ariana Grande

If you could put anything in your box, with money or scarcity no object, what would it be?
A Louis Vuitton makeup bag

What do you love about uOpen?
I love that it's one place for you to surf through any type of subscription box on the market and take your pick!


A huge thanks to Nicole for taking the time to be part of our Meet the Maker interview. We're looking forward to the reactions as the first May "Swipe Up" themed box is released and how the L'Emoji box evolves throughout 2021.