Cookie Crumbles Baking Club | Meet The Maker

This is part of uOpen’s ‘Meet The Maker’ interview series - your exclusive opportunity to get to know the real people and personalities behind the subscription boxes you know and love, and the ones you will soon come to!

Discover the fascinating stories behind how your favourite subscriptions originally came to be, the marvellous people involved in lovingly creating and curating each box, plus a few ‘behind the scenes’ snaps.

What sparked your decision to start up your box and how did you get started?

Cookie Crumbles started back in 2003 as a cooking school for children, we have since branched out and now do children’s birthday parties, sell baking mixes & gift sets in stores, and of course, our baking subscription boxes.

We created our products as the first all-natural baking mixes, made with the finest ingredients and all hand-blended in Yorkshire. All of our mixes contain wholemeal flour for the extra vitamins and fibre and don’t contain any artificial colours, preservatives or flavourings.

When we launched our baking kits in 2015, we quickly learned that most of our customers purchased them as gifts. This fact, combined with our frustrations of missing deliveries at home ourselves gave us the idea to create a baking gift that would fit through the post box. This way, you can be out an about while a tasty natural baking mix is delivered directly to your letterbox!

Describe your box in three words?

Easy. Fun. Delicious.

Where did your box name come from?

We wanted our subscription boxes to bring people together over baking, so we thought the idea of joining a baking club created a real sense of community.

Are you a creator or curator?

Creator.

What was your most popular box?

The 3-month subscription is our most popular box, but we’re launching something very soon which we think is going to be a real hit!

How many people are involved with producing your subscription box?

Depending on the month, it’s usually just a one-person job; however, we can’t forget all the lovely factory workers in Yorkshire who hand-blend our mixes, and around Christmas, it takes two very dedicated people or a team of 3-4.

Which subscription boxes do you subscribe to?

We love Freddie’s Flowers and SourcedBox.

Name a celebrity subscriber you’d love to have as a customer?

The queen of baking - Mary Berry, would be great!

If you could put anything in your box, with money or scarcity no object, what would it be?

Some baking equipment would be a good addition, then everything you need would be in the box! Not quite sure it would all fit through a letterbox though!

What do you love about uOpen?

The platform is simply great, it caters to all different types of businesses and gives people across the UK the chance to discover different subscription boxes all in one place.