This is part of uOpen’s ‘Meet The Maker’ interview series - your exclusive opportunity to get to know the real people and personalities behind the subscription boxes you know and love, and the ones you will soon come to!
Discover the fascinating stories behind how your favourite subscriptions originally came to be, the marvellous people involved in lovingly creating and curating each box, plus a few ‘behind the scenes’ snaps.
What sparked your decision to start up your box and how did you get started?
Being the owner of a damn fine beard, I had tried virtually every product and brand out there, some good, some bad. I suddenly realised the lack of natural and organic material that went into most of these products and found them to be far more chemical-based than they should be. So I decided to change this.
Creating a bespoke, 100% natural and organic range of beard products, we removed the chemical option, and I instantly noticed a massive improvement in my beard condition. We wanted to create a one-stop option for the bearded gents to receive a consistent monthly supply delivered to their door, ensuring they needn't resort to cheap-quality, chemical-based products.
Describe your box in three words?
Organic, natural, awesome.
Where did your box name come from?
We are very much into making an effort and putting on some swagger, so was a natural blend of attitude and our company name - The Urban Gent and the 'swagger' attitude.
Are you a creator or curator?
What was your most popular box?
Our current box - it gives you everything you need for your basic beard care kit. Oil, balm & wax are your essential kit for every beard, no matter how big or small.
How many people are involved with producing your subscription box?
Two - we are only a small team, so we like to make it a very personal product. Zoe runs the office side and feeds me cups of tea, and I (Lee) work on production and creating and sourcing new products.
Which subscription boxes do you subscribe to?
We have Graze delivered to us weekly, but always open to new and exciting products.
Name a celebrity subscriber you’d love to have as a customer?
Brad Pitt - he is AWESOME, and he is ageing with such class and swagger.
If you could put anything in your box, with money or scarcity no object, what would it be?
A 40/50s vintage pocket watch - it would be great to see every gent sporting a vintage timepiece - introduce a bit of timeless quality and style back into our fast-paced lifestyles.
What do you love about uOpen?
The ease of use and being able to access awesome products that will be delivered directly to your door.
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The Urban Gent | Meet the Maker
This week we caught up with Lee Thomas, founder of men's grooming subscription box - The Urban Gent's Swagger Box. Designed and created 'for bearded men, by a bearded man', every month subscribers receive a unique selection of 100% natural & organic beard oils, waxes and balms to help them keep their beard in tip-top condition!
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