This is part of uOpen’s ‘Meet The Maker’ interview series - your exclusive opportunity to get to know the real people and personalities behind the subscription boxes you know and love, and the ones you will soon come to!
Discover the fascinating stories behind how your favourite subscriptions originally came to be, the marvellous people involved in lovingly creating and curating each box, plus a few ‘behind the scenes’ snaps.
What sparked your decision to start up your box and how did you get started?
A couple of years ago I launched GozenGirls, an online book club for women focusing on non-fiction books. We also hold physical meetups where we discuss the book and take part in a mini-workshop based on the theme of the book. But of course, not everyone can attend the physical meetups.
I wanted to be able to give my audience the book club experience but from the comfort of their own home, which is where the idea for a subscription box came from. It was during a trip to Bali earlier in January this year that I started to build the concept of WILDWOMAN. The branding came first, followed by the box itself, and then building relationships with publishers, authors and suitable gift brands.
Describe your box in three words?
Ultimate self-care box.
Where did your box name come from?
WILDWOMAN is inspired by one of my favourite books, Women Who Run with the Wolves by Clarissa Pinkola Estes. Women Who Run with the Wolves is all about the different archetypes of a woman and tells stories of what it was like to be a woman when life began. These women were connected at deep levels to themselves. This deep connection to yourself is something I want women to feel when they subscribe to WILDWOMAN. There is no better name for the box!
Are you a creator or curator?
Creator and curator.
What was your most popular box?
We've sold out of every single month so far since our launch in August. One of our most popular boxes in terms of what people still ask for was our second box, themed around anxiety.
How many people are involved with producing your subscription box?
At the moment it's just me, with help from friends and family!
Which subscription boxes do you subscribe to?
I used to be a subscriber of The Little Box and Glossybox.
Name a celebrity subscriber you’d love to have as a customer?
I'd love to see Fearne Cotton with a WILDWOMAN box!
If you could put anything in your box, with money or scarcity no object, what would it be?
If I could give the gift of more time that would be it - more time for each of us to spend connecting with ourselves - reading, journaling, practising self-care.
What do you love about uOpen?
I love the selection of boxes available on uOpen, and I love the community feel amongst other box suppliers.
WILDWOMAN | Meet The Maker
This week we spoke with Donna Hay, the founder of women's non-fiction book subscription box - WILDWOMAN. The first of its kind in the UK, the WILDWOMAN book club subscription is tailored towards self-care and wellbeing, and is designed to empower women every month through an inspiring non-fiction book and four self-care goodies!
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