Willow & Wild Box

Introducing Roz Harvey, founder of nature-inspired children’s subscription, Willow & Wild Box, and our interview guest today. Created for children aged 3-8 years old, the monthly Willow & Wild Box is packed full of growing, crafting, cooking and outdoor activities for kids to play and learn about nature. Following the adventures of characters, Willow the butterfly and Wild the cheeky little worm, children learn about how things grow, the changing seasons, healthy eating and animal/plant life cycles - inspired learning and fun!

This is part of uOpen’s ‘Meet The Maker’ interview series - your exclusive opportunity to get to know the real people and personalities behind the subscription boxes you know and love, and the ones you will soon come to!

Discover the fascinating stories behind how your favourite subscriptions originally came to be, the marvellous people involved in lovingly creating and curating each box, plus a few ‘behind the scenes’ snaps.

What sparked your decision to start up your box and how did you get started?

It all started by a desire to get my 5 year old daughter off her screen and inspired by nature.

Describe your box in three words?

Creative, educational and exciting.

Where did your box name come from?

They are the names of the characters who form the brand - a little worm called Wild and a beautiful butterfly called Willow.

Are you a creator or curator?

Both!

What was your most popular box?

It's 2 boxes - the May box with the sunflower seeds - all the children love the sunflowers and tape measure (competing to see who can grow the biggest sunflowers). Then also the bug box, with magnifying glass, bug making and bug hunting.

How many people are involved with producing your subscription box?

We have an educational consultant, marketing expert, chief tester - my 5 year old - and myself on all things creative, horticultural and development of new boxes.

Which subscription boxes do you subscribe to?

HelloFresh, Graze and Beer52

Name a celebrity subscriber you’d love to have as a customer?

Mr Bloom!

If you could put anything in your box, with money or scarcity no object, what would it be?

Really unusual and inspiring seeds - maybe carnivorous plants.

What do you love about uOpen?

Opportunity to tell more people about our brand and our boxes.

Little creative thinkers and active learners get to embark on a journey of discovery in nature every month with Willow and Wild Box. The fun way for children to learn about nature and embrace a healthy lifestyle. The adventures await!

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Willow & Wild Box | Meet The Maker

Willow & Wild Box

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